Personality Profiling with Infomatix

5 min readMar 29, 2023

Personality Profiling is used to identify the qualities, attributes, and behaviors of an individual. It is a technique for studying a person’s psychological makeup in order to comprehend their mental processes and decision-making habits. This data can be utilized for a variety of purposes, including career selection, personal development, and relationship management.

We at Infomatix are working on a new way to conduct personality profiling without requiring individuals to take the traditional profiling test. By circumventing the need for a traditional test, we have streamlined the process of personality profiling, making it more accessible and efficient. This approach will enable us to expand our offerings and bring new tools to the market that can help individuals and organizations better understand their personality traits and preferences.

Big 5 Trait

The Big 5 trait analysis is a personality measurement tool that looks at five core personality dimensions — Openness, Conscientiousness, Extraversion, Agreeableness, and Stress Tolerance. It is the most popular and standardized personality test used by psychologists and researchers globally.

The Big 5 is based on the idea that these five dimensions are universal and are found in people across different cultures, languages, and genders. By measuring a person’s score in each dimension, the Big 5 can provide insight into an individual’s personality traits and how they are expressed in their behavior, thoughts, and emotions.

The specialty of the Big 5 is that it can be used to analyze an individual’s personality based purely on their online content. This is achieved by using advanced natural language processing algorithms that can analyze and interpret large amounts of data from various online sources such as social media, blogs, forums, and websites. This allows for large-scale personality analysis to be conducted quickly and at a low cost.

The Big 5 is a valuable tool for researchers, psychologists, and organizations looking to understand and analyze personality traits.

Take on the Test:

Myers-Briggs Test

The Myers-Briggs test is a more sophisticated metric that can be used to measure individuals on a comprehensive matrix of 16 dimensions. This test draws on the work of Carl Jung, a well-known psychoanalyst, who believed that humans have distinct personality types.

Unlike the Big 5, which can be automated, the Myers-Briggs test requires input from the individual because many factors that determine one’s score are not immediately clear from an individual’s online output. It is important to note that the Myers-Briggs test is not a perfect measure of personality, but it provides a more nuanced and in-depth analysis of an individual’s character. By using this metric, we can gain a better understanding of a person’s strengths and weaknesses, and use this information to create more effective communication and interpersonal relationships.

The rollout of the Myers-Briggs test is expected to occur after the Big 5 from the Infomatix side, and it will offer an additional tool for assessing personality in a more detailed and personalized way.

Take on the Test:

Spiral Dynamics

Spiral Dynamics is a psychological model that attempts to explain how individuals and societies evolve over time. It describes a developmental process through which people move from one stage to another, each stage characterized by a different set of values, beliefs, and behaviors.

According to the Spiral Dynamics model, there are eight stages or “memes” that people move through as they develop. These stages are represented by different colors, with each color representing a particular set of values, beliefs, and behaviors.

The Spiral Dynamics method is controversial because some people see it as a way of pigeonholing individuals into particular categories based on their values and beliefs. However, proponents of the method argue that it is a useful tool for understanding how people think and behave, and for predicting how they are likely to perform in certain roles.

One of the most compelling arguments in favor of the Spiral Dynamics method is that it has been shown to be a highly successful predictor of workplace success. This is because different roles within an organization require different sets of values, beliefs, and behaviors. For example, a successful manager may need to have a different set of values and beliefs than a successful salesperson.

By understanding where an individual sits on the Spiral Dynamics spectrum, HR professionals can better match individuals to the roles that they are best suited for. This can lead to improved performance, job satisfaction, and organizational success.

Take on the Test:

It is clear that there are not many options available in the Spiral Dynamics realm for someone looking to determine the Spiral Dynamics of themselves or their organization which gives us an advantage in this space.

IQ Score

IQ tests are designed to measure a range of cognitive abilities including verbal comprehension, perceptual reasoning, working memory, and processing speed. IQ tests are standardized, meaning they are administered and scored in a consistent manner to ensure accurate and reliable results.

IQ scores are typically reported as a number on a scale, with the average score being 100. Scores above 130 are considered to be in the highly gifted range, while scores below 70 are considered to be in the intellectually disabled range. It’s important to note that IQ tests are just one measure of intelligence and should not be used as the sole determinant of a person’s abilities or potential.

If your organization is seeking personalized personality profiling services, look no further than Infomatix! Whether you’re looking to better understand yourself, your employees, or your customers, our cutting-edge tools and techniques will help you gain valuable insights into individual behaviors, preferences, and tendencies. Don’t hesitate to reach out to us today at to learn more about how our personality profiling services can benefit you and your organization.